DIME Luminosity Eye Serum is $26.60 at Ulta Beauty, 30% off the $38.00 list price, with a 4.7/5 average from 4,985 reviews.
What Ulta lists
- Skin Concerns – Anti-Aging, Dark Circles, Dryness, Dullness, Puffiness
- Ulta customer rating – 4.7 out of 5 from 4,985 reviews
- Ulta’s description – One of DIME’s all-time bestsellers, Luminosity Eye Serum, this potent, clean serum visibly depuffs and reduces the appearance of dark circles for a more youthful, refreshed undereye look.
Who it suits
Listed for all skin types skin and aimed at anti-aging, dark circles, dryness, dullness, puffiness.
Is the price good?
$26.60 against Ulta’s $38.00 list price is 30% off, a $11.40 saving. Ulta tags it an Early Black Friday Deal. We did not compare other retailers or past Ulta prices for this item, so the list price is the only comparison here.
4,985 reviews averaging 4.7/5 is a large sample for this product, which makes the rating more useful than a new item’s.
Terms and fine print
Ulta Beauty sale price read from the product page on November 10, 2026. Ulta’s listing did not give an end date for the sale. Delivery and store pickup options are chosen at checkout and set by Ulta.
Price checked November 10, 2026, 7:03 AM CT on the Ulta Beauty product page. Retailers change prices without notice, so confirm at checkout.