ULTA Beauty Collection Matte Veil Longwear Eye Primer is $7.80 at Ulta Beauty, 40% off the $13.00 list price, with a 4.4/5 average from 1,946 reviews.
What Ulta lists
- Eye Color – Nude
- Eye Form – Cream
- Ulta customer rating – 4.4 out of 5 from 1,946 reviews
- Ulta’s description – Your eyeshadow will thank you later. Ulta Beauty Collection's Matte Veil Eye Primer provides a crease-proof base for your eye looks to stay put.
Who it suits
Ulta pitches it this way – Your eyeshadow will thank you later.
Is the price good?
$7.80 against Ulta’s $13.00 list price is 40% off, a $5.20 saving. Ulta tags it an Early Black Friday Deal. We did not compare other retailers or past Ulta prices for this item, so the list price is the only comparison here.
1,946 reviews averaging 4.4/5 is a large sample for this product, which makes the rating more useful than a new item’s.
Ulta labels it – Only at Ulta.
Terms and fine print
Ulta Beauty sale price read from the product page on November 10, 2026. Ulta’s listing did not give an end date for the sale. Delivery and store pickup options are chosen at checkout and set by Ulta.
Price checked November 10, 2026, 7:03 AM CT on the Ulta Beauty product page. Retailers change prices without notice, so confirm at checkout.