Not Your Mother’s Plump for Joy Thickening Hair Lifter Spray

Not Your Mother’s Plump for Joy Thickening Hair Lifter Spray is $5.99 at Ulta Beauty, 40% off the $9.99 list price, with a 4.2/5 average from 1,527 reviews.

What Ulta lists

• Hair Concerns – Volume
• Hair Form – Liquid
• Hair Type – Straight, Wavy
• Ulta customer rating – 4.2 out of 5 from 1,527 reviews
• Ulta’s description – This lightweight, long-lasting lift gives root-to-tip volume and thickness for a fine-to-full hair transformation. Not Your Mother's Plump for Joy Thickening Hair Lifter Spray multi-tasks, adding softness, shine and heat protection–without weight or stickiness–to leave you with thicker, fuller hair.

Who it suits

Ulta pitches it this way – This lightweight, long-lasting lift gives root-to-tip volume and thickness for a fine-to-full hair transformation. Reviews are positive but not unanimous (4.2/5), so check the low-star reviews for your skin or hair type before buying.

Is the price good?

$5.99 against Ulta’s $9.99 list price is 40% off, a $4.00 saving. Ulta tags it an Early Black Friday Deal. We did not compare other retailers or past Ulta prices for this item, so the list price is the only comparison here.

1,527 reviews averaging 4.2/5 is a large sample for this product, which makes the rating more useful than a new item’s.

Terms and fine print

Ulta Beauty sale price read from the product page on November 10, 2026. Ulta’s listing did not give an end date for the sale. Delivery and store pickup options are chosen at checkout and set by Ulta.

Price checked November 10, 2026, 7:04 AM CT on the Ulta Beauty product page. Retailers change prices without notice, so confirm at checkout.