Ulta’s early Black Friday discounts cluster at two numbers – 59 of the 112 Ulta offers we list (52%) are 30% off Ulta’s list price and 41 (36%) are 40% off. The 50% exceptions are two Lancôme Clarifique treatments, and the Shark FlexStyle is 33%. We read every Ulta price on Ulta.com on November 10. None of the listings state an end date.

How Ulta’s discounts are distributed

Discount vs Ulta list priceUlta deals we list
50%2
40%41
35%5
33%1
30%59
29%1
25%3

Because most of the list sits at 30% or 40%, the discount alone does not separate good buys from filler. The useful filters are the rating, the review count, and whether you will use the product up. The median price of an Ulta deal on our list is $22.80, so most of these are small purchases where a wrong pick is cheap.

The 50% exceptions – Lancôme Clarifique

DealStorePriceListed priceOffRating (reviews)CheckedNotes
Lancôme Clarifique Double Treatment EssenceUlta Beauty$47.50$95.0050%4.6/5 (623)Nov 10Half off Ulta’s list price. The listing carries Ulta’s Early Black Friday Deal label.
Lancôme Clarifique Bx-Interceptor Acne Treatment with Glycolic & Salicylic…Ulta Beauty$24.00$48.0050%4.5/5 (425)Nov 10Acne treatment, also 50% off Ulta’s list price.

Highest-reviewed Ulta deals

We filtered the Ulta list to ratings of 4.6 or higher with at least 400 reviews on Ulta, then sorted by review count. Ratings come from Ulta’s page and are not independent.

DealStorePriceListed priceOffRating (reviews)CheckedNotes
DIME Eyelash Boost Serum with PeptidesUlta Beauty$33.60$48.0030%4.6/5 (9,320)Nov 10
DIME Luminosity Eye SerumUlta Beauty$26.60$38.0030%4.7/5 (4,985)Nov 10
DIME Hyaluronic Acid SerumUlta Beauty$22.40$32.0030%4.9/5 (4,368)Nov 10
DIME TBT Serum with Mandelic Acid + PeptidesUlta Beauty$26.60$38.0030%4.8/5 (3,747)Nov 10
Bubble Day Dream Vitamin C + Niacinamide Tone & Texture SerumUlta Beauty$11.90$17.0030%4.8/5 (3,004)Nov 10
DIME Hyper Glow Vitamin C SerumUlta Beauty$22.40$32.0030%4.8/5 (2,859)Nov 10
OGX ProGrowth + Peptide Serum MistUlta Beauty$7.19$11.9940%4.6/5 (2,177)Nov 10
Philosophy Dose of Wisdom Bouncy Skin Reactivating SerumUlta Beauty$50.40$72.0030%4.6/5 (2,057)Nov 10

Hot tools and fragrance, with caveats

DealStorePriceListed priceOffRating (reviews)CheckedNotes
Shark Beauty FlexStyle Hair Blow Dryer & Multi-Styler in Winter PearlUlta Beauty$199.99$299.9933%4.2/5 (2,812)Nov 10Ulta. 33% off Ulta’s list price. No end date stated.
Calvin Klein Obsession Eau De Toilette Spray, Cologne For Men, 6.7 ozWalmart$30.50$120.0075%4.5/5 (690)Nov 1075% off a $120 reference price. Fragrance list prices are often well above what the product usually sells for, so compare the same size elsewhere.
Azzaro The Most Wanted EDP Spray Intense 3.4 Oz (100 Ml) (M)Woot$75.99$130.0042%4.6/5 (14,401)Nov 103.4 oz. The seller is Woot. Confirm the size and condition on the page.

What to skip

  • Products with a discount and no reviews to back them. A sale does not make a product that does not suit your hair worth buying.
  • Stocking up on skincare actives you have not tried. Test a small size first.
  • Any fragrance deal where the “was” price is far above what the same bottle sells for in other stores.

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