Walmart runs three events this season – Early Black Friday from November 12 to 15, Black Friday Deals from November 23 to 29, and a Cyber Monday event from November 30 to December 2. Walmart+ members get the first window on each, and the Walmart.com price-match rule is the one that matters most if you buy before a drop – Walmart.com does not adjust prices after you buy.
Last updated November 10, 2026. Dates are from Walmart’s October 26 announcement. Policies are from Walmart’s own pages, opened the same day. Times are Eastern unless marked.
| Event | Dates | How it opens |
|---|---|---|
| Early Black Friday | Nov 12–15 | Walmart.com 12:01 a.m. ET Nov 12. Stores 6 a.m. local. Walmart+ gets the hot deal drops first (12:01 a.m. ET Nov 12). The rest open to all at 12:01 a.m. ET Nov 13. |
| Black Friday Deals | Nov 23–29 | Walmart.com 12:01 a.m. ET Nov 23. Stores 6 a.m. local Nov 27. Walmart+ early access Nov 23. Open to all Nov 24. |
| Cyber Monday | Nov 30–Dec 2 | Walmart.com, 12:01 a.m. ET Nov 30. |
Walmart also says select online-only deals are reserved for Walmart+ members for the first 24 hours, and that Walmart+ and Sam’s Club Plus together cost $120 a year. For the exact hours, our store hours guide lists what Walmart has and has not stated. The announcement gives no Thanksgiving hours.
Prices we read two days before Early Black Friday
We have read 25 Walmart prices, with a median discount of 34% from the “was” price shown on Walmart.com. Walmart labels the listings itself. The 8 “Flash Deal” items have a median discount of 43%, the 8 “Rollback” items 34%, and the 9 items we last read on November 3 25%. We did not find a Walmart page that defines those labels, so treat them as the store’s tags and not a promise about how long a price lasts.
Rows read on November 3 show “unknown” stock on their deal pages and are a week old. Confirm before planning around them. Our Walmart ad scan covers the early-event pages, and the three events each have a page – early event, Black Friday, Cyber Monday.
What Walmart does and does not do after you buy
- Price matching. In a US store, Walmart will match an identical item advertised on Walmart.com, with restrictions and a store manager’s final call. On Walmart.com it does not price match competitors, earlier purchases that dropped, Marketplace sellers or store prices (Walmart’s policy). Details by store are in our price-match guide.
- Returns. Most items bought October 1 through December 31 can be returned until January 31, 2027. Exceptions include wireless phones, protection plans, major appliances, Dyson products and select seasonal and luxury goods, and consumer electronics have a 30-day window (Walmart’s return policy). See all holiday return windows.
- Marketplace. Items sold by third parties on Walmart.com can have different return rules.
A plan that fits those rules
Because Walmart.com does not adjust prices after purchase, the safe order is – buy a deal you want and can return, then compare it with the Black Friday Deals prices from November 23. If the price falls you can return the first one inside its window and rebuy. For items on Walmart’s shorter-window list, such as phones or major appliances, that is not an option, so wait for the lower event price or accept the risk.
For what other stores are doing the same week, see the November calendar and Cyber Monday dates. For the full Walmart list, open the Walmart store page.
Questions we get
When do Walmart’s Black Friday deals start in stores? Walmart says stores open at 6 a.m. local time on November 27 for the Black Friday Deals event, and at 6 a.m. local time on November 12 for the early event.
Is Walmart+ required? No for the general sale, which opens to everyone, but members get first access and some online deals are reserved for them for 24 hours.
Does Walmart honor a lower price after I buy? Not on Walmart.com, per its policy. In stores it matches only items advertised on Walmart.com.