Amazon’s Black Friday Week and Cyber Monday run together from November 19 to 30, with 12 days of themed deal drops and, for the first time, two drops each on Black Friday (November 27) and Cyber Monday (November 30), at midnight and 8 a.m. Pacific. Every discount figure Amazon has published so far is an “up to” ceiling on select items, not what a typical product costs, so check each price against its history before you buy.
Last updated November 10, 2026. Everything below is from Amazon’s November 9 announcement and its return policy page, both opened that day. Amazon says all deals and availability are subject to change.
The ceilings Amazon has published
These are the largest discounts Amazon names for each category, and its release says “select” items and “while supplies last.” Midnight Pacific is 2 a.m. Central and 8 a.m. Pacific is 10 a.m. Central.
| Category | Amazon’s “up to” | Brands named |
|---|---|---|
| TVs | Up to $600 off | Sony and Hisense |
| Headphones and speakers | Up to 50% | Beats, JBL, Marshall, Sonos |
| Laptops and gaming PCs | Up to 30% | ASUS, Acer, Alienware, Lenovo, HP |
| Electronics | Up to 35% | Samsung, Bose, Anker |
| Fashion | Up to 50% | Levi’s. Also Calvin Klein, Skechers, Guess |
| Beauty | Up to 40% | medicube, Color Wow, ANUA, Redken |
| Beauty tools | Up to $90 off | ghd and Braun |
| Toys | Up to 45% / 40% / 30% | NERF, Play-Doh, MAGNA-TILES, Mattel / LEGO, Hasbro / Barbie, Hot Wheels |
| Coffee makers | Up to 45% | Keurig |
| Small appliances | Up to 40% | Ninja EverSear, CREAMi, SLUSHi, FOODi |
| Floorcare | Up to 40% | iRobot and Bissell |
| Air purifiers | Up to $80 off | Levoit |
| Artificial trees | Up to $500 off | Balsam Hill, Fraser Hill Farm |
| Named single items | Over $200 / over $300 off | Breville espresso machine / eufy robot vacuum and NordicTrack treadmill |
The release gives no prices, no list of models and no starting prices, so none of these figures tells you what a given product will cost. What they do show is where Amazon puts its headline numbers – headphones, fashion and arts and crafts top out at 50% in the category list (the daily deal drops go to 60%), TVs are marked in dollars rather than percent, and laptops are capped at 30%. For a sense of ordinary discounts, our fake-deal checklist lists what to compare against.
How to check a price
- Price History. Amazon says you can tap “Price History” on a product page, or ask Alexa for Shopping, to see up to 365 days of pricing.
- Deal alerts. Alexa for Shopping can watch a product for price drops, and with Auto-Buy it can complete the purchase when the price is right. If you use that, set a price ceiling you would pay without the sale label.
- Check the seller. Amazon notes that more than 60% of its store’s sales come from independent sellers. Return rules differ for items that third-party sellers ship themselves.
Returns on a Black Friday order
Most Amazon items bought November 1 through December 31 can be returned through January 31, 2027, and Apple-branded products through January 15, 2027. That is 65 days for a Black Friday order, or 49 for Apple, by our count. Late returns carry a fee of 20% of the item price for the first 30 days past the return-by date. See the return windows by store.
Other dates inside the event
- Amazon Haul’s “Haul-iday” event, November 9–14, with $1 flash deals and $0.11 deals on November 10 and 11.
- Thanksgiving groceries frozen turkeys from $0.79 per pound (November 1–26) and fresh turkeys at $0.99 per pound (November 14–26).
- Prime for Young Adults, November 24 only – 20% cash back on a curated selection.
- Prime Store Card $100 gift card on approval, November 22–30, and a $200 gift card for the Prime Visa (November 5 to January 7, 2027). Both are credit card offers. Weigh them separately from any sale price.
Prime costs $14.99 a month or $139 a year, per the release. Our Cyber Monday guide shows how Amazon’s end date compares with other stores, and the November calendar places it among every sale we can confirm.
What to do with the price-match gap
Several stores will not match Amazon’s Black Friday prices. Best Buy’s regular price match excludes Black Friday pricing and the period from the Thursday before Thanksgiving to the Monday after, and Walmart.com does not price match at all. Our price-match guide has each store’s rules, and the Amazon store page lists any Amazon deals we have verified.
Questions we get
When does Amazon’s Black Friday sale start? November 19, per Amazon’s release. Black Friday itself is November 27.
Is Cyber Monday a separate sale? Amazon treats Black Friday Week and Cyber Monday as one event running through November 30.
Are Amazon’s “up to 60%” deals common? The release says deal drops reach up to 60% off, but it does not say how many items hit that figure.