Ulta’s Early Black Friday sale runs through November 21 at 11:59 p.m. Central, and the discounts are tiered – 109 of the 122 Ulta deals on our site (89%) are exactly 30% or 40% off Ulta’s list price. Only 2 reach 50%, so “up to 50% off” in one paragraph of its page describes a few items, not the sale.
Last updated November 10, 2026. Ulta’s dates and terms are from its Early Black Friday page, opened that day. Prices were read on ulta.com on November 10 and compared with Ulta’s list price.
What Ulta has said about the event
- Early Black Friday started October 25, 2026, with new offers added each week. The page footnote says it ends 11/21 at 11:59 p.m. CT, while quantities last.
- Some offers may be limited to Platinum and Diamond Ulta Beauty Rewards members during the event, who must be logged in at purchase.
- Products in the event are not eligible for additional discounts and cannot be combined with any scannable coupon, coupon code or other code-based offer.
- Ulta says its regular Black Friday sale is a separate event with different offers, brands and discounts, and that it starts later. The page does not give those dates, so we do not either.
- The page contradicts itself on depth – one paragraph says “up to 50% off,” and its FAQ says “up to 40% off.”
How the 122 deals break down
| Discount | Deals | Share |
|---|---|---|
| 30% off | 63 | 52% |
| 40% off | 46 | 38% |
| About 50% off | 2 | 2% |
| Anything else | 11 | 9% |
That tiering matters when a gift-set price looks big. A 30% cut on a $100 set is $30, while 40% on a $12 item is under $5. By price band, the median discount holds near the same tier but the dollar value changes sharply
| Price band | Deals | Median discount |
|---|---|---|
| Under $10 | 14 | 40% |
| $10–$24.99 | 54 | 40% |
| $25–$49.99 | 31 | 30% |
| $50–$99.99 | 15 | 30% |
| $100 and up | 8 | 34% |
The biggest dollar savings
These ten save the most money, not the most percent. All ten are LED masks, hair tools or styling devices, where a 29% to 35% cut is worth $52 to $102.
| Deal | Price | Regular price | Off | Read |
|---|---|---|---|---|
| Glo24k 7 Color LED Super Mask for the Neck, Chest & Décolleté + NIR Technology | $188.49 | $289.99 | 35% | Nov 10 |
| Glo24k 7-Color LED Photon Rejuvenation Super Mask + NIR Technology (Limited Edition) | $188.49 | $289.99 | 35% | Nov 10 |
| Shark Beauty FlexStyle IonCurl Ion Air Drying, Curling & Styling System | $249.99 | $349.99 | 29% | Nov 10 |
| Shark Beauty FlexStyle Hair Blow Dryer & Multi-Styler in Winter Pearl | $199.99 | $299.99 | 33% | Nov 10 |
| ghd Platinum+ Styler 1” Flat Iron | $223.30 | $319.00 | 30% | Nov 10 |
| L’ange Le Styliste Luxe Digital Salon Dryer | $174.30 | $249.00 | 30% | Nov 10 |
| Glo24k Skin Rejuvenation Beauty Device with Red Light LED | $110.49 | $169.99 | 35% | Nov 10 |
| Glo24k Limited Edition 7 Color LED Neck and Face Beauty Device | $103.99 | $159.99 | 35% | Nov 10 |
| Glo24k Bionic 7 Color LED Eye Care Mask with EMS and Vibration | $97.49 | $149.99 | 35% | Nov 10 |
| Glo24k 7 Color LED Super Wand + Hydra Gel | $97.49 | $149.99 | 35% | Nov 10 |
Which items reach 50%
| Deal | Price | Regular price | Off | Read |
|---|---|---|---|---|
| Lancôme Clarifique Bx-Interceptor Acne Treatment with Glycolic & Salicylic Acid | $24.00 | $48.00 | 50% | Nov 10 |
| Lancôme Clarifique Double Treatment Essence | $47.50 | $95.00 | 50% | Nov 10 |
How to shop it
- Use the list-price comparison with care. Ulta’s list price is the retailer’s own, so see how to tell if a Black Friday deal is real before treating 30% as a verified saving.
- Do not count on coupons. The event page bars them, so a code from another source will not stack.
- Check the end of the sale. Anything you want from the weekly offers should be bought before the November 21 cutoff, unless Ulta’s later Black Friday event relists it.
- Hair tools overlap other stores. Ulta lists Dyson, so compare against the Dyson.com prices.
- Know the return rules. We did not find an Ulta holiday return page to cite, so it is not in our return windows guide.
Every Ulta listing is on the Ulta store page, and the full beauty category adds other brands. For gift budgets, see gift ideas by price.
Questions we get
When does Ulta’s regular Black Friday sale start? Ulta’s own page says only that it starts later than the early event. We could not confirm dates from Ulta, so check ulta.com/promotion/black-friday.
Can I use a coupon on Ulta’s early sale? Ulta’s page says no scannable coupon, code or other code-based offer can be combined with products in the event.
Do I earn Rewards points? Ulta says members earn points on eligible purchases during the event.