ULTA Beauty Collection Matte Veil Matte Face Primer is $10.80 at Ulta Beauty, 40% off the $18.00 list price, with a 4.3/5 average from 1,421 reviews.
What Ulta lists
- Face Coverage – Light
- Face Finish – Matte
- Face Form – Cream
- Skin Type – Combination, Oily
- Ulta customer rating – 4.3 out of 5 from 1,421 reviews
- Ulta’s description – Your first step to a smooth, blurred base. Ulta Beauty Collection's Matte Veil Face Primer knocks out shine while creating an even canvas for flawless makeup application.
Who it suits
Ulta pitches it this way – Your first step to a smooth, blurred base. Reviews are positive but not unanimous (4.3/5), so check the low-star reviews for your skin or hair type before buying.
Is the price good?
$10.80 against Ulta’s $18.00 list price is 40% off, a $7.20 saving. Ulta tags it an Early Black Friday Deal. We did not compare other retailers or past Ulta prices for this item, so the list price is the only comparison here.
1,421 reviews averaging 4.3/5 is a large sample for this product, which makes the rating more useful than a new item’s.
Ulta labels it – Only at Ulta.
Terms and fine print
Ulta Beauty sale price read from the product page on November 10, 2026. Ulta’s listing did not give an end date for the sale. Delivery and store pickup options are chosen at checkout and set by Ulta.
Price checked November 10, 2026, 6:41 AM CT on the Ulta Beauty product page. Retailers change prices without notice, so confirm at checkout.